Online Karma & SEO
Most world religions and philosophies recognize some kind of karmic power. Whether you consider karma mystical or the expression of causality we’ve all experienced some version of its effects (karma, reaping what you sow, causality, the butterfly effect, etc.). Your success in the digital world follows a similar principle to the idea of Karma. To reach the goals you’ve set for your online presence you have to be willing to put in hard work and develop a solid strategy to ensure you are presenting a message that attracts positive responses. The message, image, and effort you put into your online presence directly correlates to the results you get back.
At Jonroc we’re your Digital Guru, and we’ll set you on a path to success. The great thing about digital karma is that it’s all trackable and comes packaged in convenient reports to let you know how your efforts are paying off. All of the work we do to help you achieve your goals is tracked and the results (often leads, sales, exposure, or member growth) have ROI metrics assigned to them.
Search Engine Optimization
Search Engine Optimization (SEO) is the science of setting up your website and online presence to be seen and ranked well in search results on search engines like Google and Bing. This is an in-depth process but the results are well worth it. Getting to the top of the first page in search results related to your products or services is a great way for your company or organization to generate more sales and leads. Contact us to learn more about how we can generate a tailor suited strategy you reach your SEO goals.
There are many ways to keep in touch with your clients and members. Email marketing is one of the best ways to stay in the forefront of their minds. Jonroc can help your company or organization set up email marketing campaigns for newsletters, special promotions and much more. We will also help you integrate sign-up forms into your website so you can build your client list. Our focus is on making sure your contact list is finding value in your communications and never mistaking it for SPAM. We can track how many people open and view emails sent in your campaigns and offer a report of your progress. We can set up email templates that you can easily change and manage or we can handle everything completely at Jonroc.
Inbound marketing is a relatively new philosophy in the world of online marketing. It is a customer-centered approach that focuses on providing quality educational or entertaining content to drive traffic to your website, thus creating fans/followers that can be transformed into leads, and eventually into customers. Many of the online marketing techniques used in the past have had a misguided focus on the marketer (and not the target market). This traditional marketing (or outbound marketing) uses loud, flashy, interruptive advertisements to try to grab the viewer’s attention and push products and services on them. Inbound marketing throws this approach out the window and shifts attention to attracting customers by use of quality content that the viewer is interested in or looking for. Inbound marketing has the happy bonus of creating great content for SEO or Online Marketing campaigns.
The best content for your website, social media, blog, and newsletters will always come from you but coming up with new content can be challenging and time-consuming. Jonroc offers ways to fill in the gaps with content development services on an as needed or monthly basis to help keep your message fresh and your website up to date. This keeps your visitors engaged and newly added content to your website helps with your SEO rankings.
When designing a new website, it’s hard if not impossible to make a lasting impression on your visitors if you don’t have any custom graphic designs. Your website is in danger of getting lost in the sea of canned websites that all look the same unless there are unique features to grab your visitor’s attention. From developing icons to full sized banners, our designers will create something totally unique for your company or organization. We also create logos, layouts for printed material, and other graphics.