Gail Russell Real Estate

Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down
Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down Mobile Scroll Down
Website Client

The Client

Gail Russell is a passionate real estate agent in serving the Greater Richmond VA area. Gail believes in good old fashion customer service and having fun while doing the best job possible. Whether you are downsizing, upsizing, or buying your first home Gail is the best agent in the RVA area.

Website Oppertunity

The Opportunity

Working with Gail we were able to capitalize on three different opportunities. Each opportunity outlined below was not fully functional or was nonexistent on her old website. After our first meeting we knew that we could provide a modern website design with all the features Gail was dreaming of for her new site.

  • Clean Modern Design
  • Video Showcase Gallery
  • Integrate the Website with IDX Broker
  • Feature Homes Listing
Gail Clean Webiste Design Gail Clean Webiste Design

Clean Modern Design

Gail’s website features a clean clutter free design based off a logo concept she came up with. We were able to take her original logo idea and transform it into a clean and balanced design. The website features hover over effects which create a sense of relevance to younger home buyers while still keeping standard website navigation for older generations. The website was designed to put key features like map searches and home keywords searches right in the forefront. This ensures the most popular features of the website are easily found and utilized.

Gail’s new website is a feature-packed sales generating machine.

Feature Home Listing

Gail wanted a feature to showcase the homes she personally has listed. We were able to use a feature from the IDX API which showcases homes that Gail lists before other listings and on her feature homes page. Now visitors are shown her listing as a priority over other realtors listings in the MLS. 

AIS Screen Reader
Gail Online MLS Map

Integrate with IDX Broker

Gail wanted visitors to have access to the MLS listings in her local area. We performed extensive research and found that IDX Broker was the best option to meet her needs. IDX Broker is a 3rd party API which allows Gail to place the entire MLS service, for the Richmond area, on her website. Visitors can perform advanced home searches using text search, sorting, and interactive maps. We styled and integrated IDS Brokers application seamlessly into Gail's website giving her online visitors the ability to search all homes for sale right from her website. This increases the possibility of her receiving a call from them when they want to look at a home in person.

Showcase Video Gallery

Gail uses amazing video tours for some of the homes she lists. We created an easy to update video gallery which allows her to add new videos for the homes she lists. This feature helps Gail to focus attention on homes that she lists for sale.

Showcase Video Gallery

"We always welcome the opportunity to “nerd out” on feature-packed API integrations. " -Benjamin | Jonroc CEO

Results

Gail’s new website is a feature-packed sales generating machine. After we helped Gail narrow down the best MLS search options integration with IDX went very smoothly, and the overall design turned out amazing. Now Gail has an advanced lead generation system built right into her website with features on par with larger real estate organizations. Her site is blazing fast (using our dedicated cloud hosting) and her visitors have access to amazing video tours which help drive home the sales. We really enjoyed working with Gail on this project. Her eye for design was very refreshing and we always welcome the opportunity to “nerd out” on feature-packed API integrations.

Gail Sample Website Screen Sizes