For project-based service companies
Get the job leads.
Win them. Run them.
Jonroc helps construction, rental, landscaping, moving, and other project-based companies in two phases: bring in more of the right leads with websites and advertising, then use AI to win each job and run it more smoothly with higher margins.
Every job you run follows the same eight steps
- 1 Initial meeting
- 2 Spec out the work
- 3 Quote or proposal
- 4 Sell it
- 5 Line up the resources
- 6 Deliver and complete work
- 7 Quality assurance
- 8 Follow-up
Two phases
Start with the lead. Finish with the job.
Every job starts with a lead and ends with completed work. Most companies get help with one half. You can work with one person on both.
Phase 1
Get the job leads
A website that turns visits into inquiries, advertising where your customers look, tracking tied to booked jobs, and fast follow-up on every lead. Run by Benjamin himself.
Start with a free group session where you can ask Benjamin anything about getting more jobs.
Phase 2
Win them and run them
Once the leads are coming in, every job follows the same eight steps. The audit shows where AI takes work off your team in each step, what a person still decides, and who inside your company should run it. It also covers how you and your managers keep goals, projects, and tasks organized.
Start with a free group session, or buy a fixed-price audit that gives you a written plan. Companies with a larger project can apply for an install.
Sound familiar?
A quote request comes in on Friday afternoon and sits until Monday. A question about a job sits in someone's inbox for four days. Crew, equipment, and materials get checked by text message the night before. The final invoice goes out two weeks late.
Every job does the same things: meet the customer, figure out the work, quote it, win it, line up the people and equipment, do the work, check the work, and follow up. Somewhere along the way that got spread across email, text threads, spreadsheets, and software nobody fully uses.
AI agents can take much of that off your team. But most companies that try it hit the same wall: nobody owns it.
The pattern
One pattern. Eight steps. Every job.
Open any step to see what AI agents can do there, what a person still decides, and what the person running it does.
This is Phase 2. Before step 1 comes the lead: Phase 1 covers the website, advertising, and follow-up that bring it in.
1 Initial meeting
Where AI helps
Capture the inquiry, answer first questions, book the meeting, and prepare notes before you walk in.
What a person decides
Whether the job is a fit, and what to promise.
The operator's job
Keeps the intake questions and booking rules current.
2 Spec out the work
Where AI helps
Turn what the customer said into a scope, requirements, and a list of open questions.
What a person decides
What is in scope and what is not.
The operator's job
Checks the drafts against real jobs and fixes the template when it misses.
3 Quote or proposal
Where AI helps
Build the quote from your pricing rules and past jobs, ready for review.
What a person decides
Price, margin, and anything unusual before it goes out.
The operator's job
Maintains the pricing rules and spot-checks quote accuracy.
4 Sell it
Where AI helps
Follow up on a schedule, answer common questions, handle changes, and send the agreement and deposit request.
What a person decides
Negotiation and the relationship.
The operator's job
Watches which follow-ups get replies and tunes them.
5 Line up the resources
Where AI helps
Check crew, equipment, materials, inventory, vendors, and permits before work starts, and flag conflicts early.
What a person decides
How to resolve a conflict.
The operator's job
Keeps the availability data accurate.
6 Deliver and complete work
Where AI helps
Scheduling, routing and delivery windows, the work itself, daily updates to the customer, paperwork, and time logs.
What a person decides
Changes in the field and anything safety related.
The operator's job
Reviews logs and handles the exceptions.
7 Quality assurance
Where AI helps
Run checklists, collect photos, and track punch-list items and sign-offs.
What a person decides
Whether the work is actually done right.
The operator's job
Updates the checklists after every miss.
8 Follow-up
Where AI helps
Send the final invoice and collection reminders, ask for reviews and referrals, prompt the next job, and turn the finished job into a portfolio entry or case study from the photos, notes, and results.
What a person decides
Disputes and sensitive customers, and whether a customer agrees to have the job shown.
The operator's job
Tracks which reminders get results and keeps the portfolio current.
Who it's for
Built around how your type of business actually works
The eight steps are the same everywhere. What goes wrong in each one is different in every trade.
Construction
Field notes, change orders, subcontractor paperwork, and close-out for general and commercial contractors.
See the eight steps for construction →Remodeling
Kitchen, bath, and whole-home projects with heavy selections and change orders.
See the eight steps for remodeling →Roofing
Estimates, weather scheduling, crews, and insurance paperwork.
See the eight steps for roofing →HVAC
Installs, seasonal peaks, equipment orders, and dispatch.
See the eight steps for hvac →Plumbing
Project plumbing, permits, inspections, and scheduling.
See the eight steps for plumbing →Electrical
Bids, permits, inspections, and crew scheduling.
See the eight steps for electrical →Solar and battery installers
Site surveys, permitting, interconnection, and install scheduling.
See the eight steps for solar and battery installers →Landscaping and hardscaping
Design, quotes, material orders, crews, and seasonal workload.
See the eight steps for landscaping and hardscaping →Pool builders
Long builds with many trades, inspections, and customer updates.
See the eight steps for pool builders →Painting contractors
Estimates, color selections, crew scheduling, and punch lists.
See the eight steps for painting contractors →Flooring
Measurements, material orders, install scheduling, and warranty follow-up.
See the eight steps for flooring →Windows, doors and siding
Measurements, long lead times, material orders, installs, weather scheduling, and warranty claims.
See the eight steps for windows, doors and siding →Fencing and decking
Layouts, permits, material orders, and crew scheduling.
See the eight steps for fencing and decking →Concrete, excavation and paving
Bids, equipment scheduling, trucking, and weather delays.
See the eight steps for concrete, excavation and paving →Restoration (water, fire, mold)
Emergency response, insurance documentation, and drying logs.
See the eight steps for restoration (water, fire, mold) →Party, tent and staging rental
Site survey reports, tent permits, route suggestions, and delivery confirmations beside your rental software.
See the eight steps for party, tent and staging rental →Tool and heavy equipment rental
Job intake, insurance checks, condition reports, delivery routing, and customer updates beside your rental software.
See the eight steps for tool and heavy equipment rental →Event planning and wedding planners
Vendor coordination, timelines, client communication, and payments.
See the eight steps for event planning and wedding planners →Catering
Headcounts, menus, prep schedules, staffing, and deliveries.
See the eight steps for catering →Event production (AV, lighting, staging)
Load-in, labor calls, equipment lists, and run-of-show.
See the eight steps for event production (av, lighting, staging) →Trade show exhibit builders
Custom builds, shipping, install and dismantle schedules.
See the eight steps for trade show exhibit builders →Moving companies
Estimates, crew and truck scheduling, move day, and damage claims.
See the eight steps for moving companies →Junk removal and hauling
Quotes from photos, route scheduling, disposal, and reviews.
See the eight steps for junk removal and hauling →Local delivery and courier companies
Dispatch, routing, proof of delivery, and customer updates.
See the eight steps for local delivery and courier companies →Freight brokers and small carriers
Quotes, load booking, dispatch, paperwork, and invoicing.
See the eight steps for freight brokers and small carriers →Furniture and appliance delivery and installation
Delivery windows, crews, installs, and returns.
See the eight steps for furniture and appliance delivery and installation →Custom cabinetry and millwork
Measurements, drawings, approvals, production, and installs.
See the eight steps for custom cabinetry and millwork →Custom metal and fabrication shops
Quotes, drawings, material orders, production, and delivery.
See the eight steps for custom metal and fabrication shops →Sign and graphics shops
Proofs, approvals, production, permits, and installs.
See the eight steps for sign and graphics shops →Security, low-voltage and AV installers
Site surveys, quotes, install scheduling, and service plans.
See the eight steps for security, low-voltage and av installers →Auto body and collision repair
Estimates, insurance, parts, repair status, and customer updates.
See the eight steps for auto body and collision repair →Architecture, engineering and surveying
Proposals, deliverables, reviews, revisions, and billing.
See the eight steps for architecture, engineering and surveying →Interior designers
Selections, ordering, vendor tracking, and installs.
See the eight steps for interior designers →Web, marketing and creative agencies
Scoping, proposals, project tracking, and approvals.
See the eight steps for web, marketing and creative agencies →Photo and video production
Bookings, shot lists, crews, delivery, and revisions.
See the eight steps for photo and video production →Commercial cleaning and janitorial
Bids, crew scheduling, supplies, and quality checks.
See the eight steps for commercial cleaning and janitorial →Browse all industries. Not on the list? If your business follows the eight steps above, the audit will show where AI fits.
The part most people skip
AI doesn't run itself. Someone has to.
Running AI agents well takes steady attention: checking their work, fixing what breaks, and adjusting as your business changes. That is the wrong job for the owner or a senior manager. It belongs to someone inside your company. We call that person the operator.
That does not always mean a new hire. Often the right person is already on your team: an operations manager, project coordinator, estimator, or office manager who knows how your jobs really run.
Most companies end up with two roles. A business operator who knows your work and decides what to automate, and a part-time technical operator who builds and maintains the systems and keeps them secure. Smaller companies can share one technical operator or start with one person covering both. We help you define the roles, find the people, and train them.
Working together
Start with an audit. Then choose how far to go.
Every company starts the same way. The audit shows where AI fits, what to do first, and who should run it.
Consulting
Get the plan, carry it out yourself
You get ranked opportunities, workflow maps, a roadmap, and a written description of the people who should run it. Many companies take that plan and do the work themselves. It is the right path for smaller companies and tighter budgets.
Install, by application
Benjamin builds it and hands it to your team
For companies with a larger project and the budget for it, Benjamin builds and installs the system himself, then hands it to your operators. Six months of support are included, and monthly payment options are available. He takes one install at a time so each one gets his full attention, which means there can be a wait. Reserve your spot by requesting an audit.
Why Jonroc
You work directly with Benjamin
Someone who has run the operation
Benjamin started on the warehouse floor of his family's event rental company and became its general manager, running daily operations for a team of more than 35. Jonroc has served businesses since 2011.
One person, on purpose
You deal with the person who does the work. It is also why he takes one install at a time, and why it is worth reserving your spot early.
Built to last, and built to change
We do not box you into one product that may not exist in twelve months. We build on open, swappable parts, so when a better model or tool arrives, we adjust your system instead of starting over.
You own everything
Your systems run in your environment, with your data and your credentials. No third-party platform decides how far you can take your AI or what it costs next year.
Security from day one
Access, credentials, and data handling are designed in at the start, not added later.
We tell you when AI is not the answer
The audit shows where AI helps and where it does not, including where a simple tool or a process change is the better fix.
Client Reviews
What Past Clients Say
Reviews from website and marketing clients since 2011.
Jonroc has been an excellent website designer & facilitator. I have been extremely pleased with their professionalism & promptness with any questions I have had. Their online help center has been great in times of need. Great people to work with!
Donna Reynolds
Facebook Review
Jonroc has been very helpful throughout our entire time working together. Benjamin has been excellent at responding and delivering exactly what we needed.
Erika Farrell
Google Review
Amazing work done by Benjamin! Love the site he helped me with!! Very knowledgeable and will take time to explain what you might not understand. Look forward to working with Jonroc on future endeavors!
Daniel Ramos
Google Review
EXCELLENT to work with! Highly Recommend!
Katherine O'Connell
Local Guide, Google Review
Have contracted Jonroc on a number of occasions to have them work on projects for myself, and a few other clients. Always a great experience.
Calin Cohan
Google Review
Working with JonRoc is always a breeze! The best part is they know what they're doing and get projects done quickly.
Encore Events Rentals
Event Rental Company, Google Review
We thoroughly enjoyed working with Benjamin and teammates on getting our site up and running. They were very professional throughout the entire process.
U.S. Pest Control
Google Review
We have used Jonroc Websites and Online Marketing for more than one of our businesses over the past several years. We are pleased with the prompt attention we receive and the cooperative nature of the team. We appreciate receiving educated answers on issues and receiving additional information when we have questions. Honesty and trustworthiness are critical when working with vendors in the business arena, and in that regard we are additionally satisfied with the Jonroc team.
Leann Rodgers
Multi-business Owner, Google Review
Enjoying working with Benjamin and his group! We worked collaboratively to update our website and tweak SEO, and we've been very impressed!
Scott Golightly
Google Review
Jonroc Website Design and Online Marketing has been a tremendous partner to work with. I highly recommend Benjamin and the Jonroc team.
Jamie Dietz
Google Review
Jonroc did a great job on my company's website: fast and efficient. I'd had two previous websites, but neither worked as well as the one Jonroc built for me.
Thom Helsel
Google Review
They did a great job helping us define and develop our new website. Following that we started an online marketing campaign which has been doing really well.
Brad Mathews
Google Review
FAQ
Straight answers to the questions we hear most.
What is an AI agent?
Software that can take actions on its own within rules you set, such as drafting a quote, sending a follow-up, or updating a record. A person reviews anything important.
Why does someone need to run it?
Your business changes, your tools change, and agents need checking, tuning, and fixing. Without an owner they drift and stop being useful. That owner is what we call the operator.
Do I have to hire someone new?
Not always. Often the right person is already on your team, such as an operations manager, project coordinator, or office manager who knows how your jobs really run. The audit helps you decide, and tells you if you need to hire.
What if I only want the plan?
That is a valid choice and most audit clients do exactly that. You leave with a written plan and a described operator role, and you can carry it out yourself.
How long does it take?
It depends which one you mean, because the audit and the install are separate projects. Audits take about one week (Find It), three to four weeks (Plan It), or four to six weeks (Staff It). An install usually takes four to eight weeks, and longer for larger companies. We set the install timeline in writing after the audit, once we know the size of your operation and what you want done.
What does an install cost?
Installs are priced to the size of your operation and what you want done. The minimum project is $25,000, every install includes six months of support, and monthly payment options are available. Installs are by application. Benjamin takes one install at a time so each one gets his full attention, which means there can be a wait, so reserve your spot early by requesting an audit.
Will it work with my tools?
The audit starts with an inventory of the tools you use. We tell you early if something will not connect, and we would rather say that than build something that is a pain to maintain.
What if the AI tool or company we use goes away?
That is the risk we design around. We do not build your operation on a single do-it-all product. Your system is made of parts you own and can swap, so a model, vendor, or tool can change without taking your business with it.
Find out where AI fits
before you spend money on it.
Start with a fixed-price audit. You get a written plan and a described operator role, whether or not you ever need an install.
See the audit packagesNot sure it fits? Tell us about your business and Benjamin will say so honestly.